If I appoint multiple agents to market my unit, that means I get more offers, right?
Possibly. But you may also invite more headaches, create confusion, duplicated viewings, inconsistent pricing signals, and unnecessary pressure.
When multiple agents market the same property, the dynamic often shifts from “best price strategy” to “first to close wins.” The agent who secures the buyer first earns the commission. In that environment, speed can take priority over maximising your price. And in such cases, your interests will be the last of their considerations.
In a non exclusive setup:
To secure a deal which benefits both buyers and sellers, it requires negotiation and knowledge of what is important to both sides.
Strong negotiation requires research, positioning, and understanding buyer motivation.
Is the buyer stretched? Are they short on alternatives? Are they willing to stretch another $50K or $100K? That depth of work takes time and commitment.
When no agent has full control of the listing, the incentive to invest deeply into that strategy weakens.
In such situations, you may never know whether your property was truly sold at its highest potential value. It gets transacted at a price that appears acceptable… until you later discover your neighbour achieved a higher figure for a similar unit.
This happens more often than sellers realise.
Another common scenario is overexposure. When too many agents are marketing the same property, it can unintentionally become a “show unit” for agents to attract other listings or build their portfolio. While there is nothing inherently wrong with that, it may not serve your best interests – just a big waste of your time as a seller.
Extended marketing periods can create price resistance. Buyers begin to question why the property remains unsold, even if there is nothing fundamentally wrong with it. Market perception, once affected, is difficult to reverse.
At PropertyGiant, we prioritise exclusive appointments so our interests can fully align with you. It allows us to control the narratrive, protect the positioning, and negotiate with full accountability.
When we represent a property, we have one clear objective… to act in the best interests of the client who has entrusted us with the representation.
That alignment is what protects price.
